Continuing Education
Unique in higher education
As a continuing and career education provider, you face a
number of challenges never experienced by many in traditional higher education
roles.
- Your students are likely to come from a wide range of ages
and backgrounds. Many are busy adult learners, returning to school for personal
or professional advancement while working and raising families. To them, your
courses are products and traditional marketing concerns such as cost and
convenience are paramount.
- Your course offerings often include non-credit courses and
certificate programs, provided both on-site and online throughout the year.
Traditional academic calendars and semesters may not apply and your
institution's student information systems and other services simply don't
support them-- leaving your department to fend for itself.
- Your budget and even existence depend on the bottom line.
You need good information to bring relevant new courses to market quickly. To
avoid losing students to competitors, you must provide high levels of customer
service and respond to student needs quickly and efficiency-- and on their
terms, not yours.
At dotmarketing, we understand your marketplace and your
needs. Our broad range of experience with corporate clients, professional
associations and higher education institutions allows us to bring unique
solutions to meet the needs of continuing education.
Using our open source web development platform dotCMS as
the foundation, we have built custom solutions ranging from the University of Miami's
educationmiami.com website and registration system to a complete continuing
education student information and financial system for
Colorado State University .
Also in development is the new dotCE -- a complete integrated website, registration and marketing solution
for continuing education.
Contact us today to learn how dotmarketing's services and
products can help your organization overcome its challenges and create new
opportunities.
Quick Reads
A web foundation... for Foundations
The John S. and James L. Knight Foundation funds opportunities that can transform both communities and journalism. They're a forward thinking organization with a grand vision on what's possible, particularly through the use of technology. They needed a website that reflected both their vision and their forward thinking.
They chose Dotmarketing's Consulting Services to guide the way, and dotCMS as the platform to make it all happen.
Content, my way...
Gettysburg College has harnessed the power and flexibility of dotCMS with the higher-ed knowledge and experience of Dotmarketing to create new customer relations management tools and social networking -- for prospective students and alumni.
quick read
Introducing dotCE
Complete web solutions for continuing education
- Easy to use. Manage your website with little or no technical expertise
- Smart. Can automatically recommend courses and events based on user's preferences or site behavior.
- Efficient. Collect prospect inquiries, registrations and payments online, in real-time.
- Data rich. Measure the success of your offline advertising and use website analytics to gauge interest in new programs. Create custom reports for up-to-the-minute views of registrations, revenue, course rosters and more.
- Feature Rich. Course management. eCommerce and shopping cart functionality. CRM tools. e-Communications management. Conference and event registration. And more!
