Whitepapers
Whitepapers
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Updated-- Focus Groups for a Website Redesign
A key to the success of any website redesign project in higher education is understanding your audiences' and stakeholders' needs. One way to discover the needs and issues you might encounter later in the redesign process is to conduct focus groups.
Author: J. Todd Bennett —
Published: Apr, 19 2007
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CRM for Continuing Education
Essentially, colleges and universities are expected to do less with more at a time when expectations of prospective students are high. This whitepaper will show you how implementing basic CRM principles can aid your marketing and recruitment efforts.
Author: J. Todd Bennett —
Published: Sep, 06 2006
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Writing the Request For Proposals (RFP)
The quality of proposals you receive will only be as good as the quality of your RFP.
Author: J. Todd Bennett —
Published: Oct, 27 2006
Staying on the cutting edge of technology is vital to Bucknell University's success in attracting highly desirable students. Dotmarketing has helped us reach a
more diverse population by assisting in the creation of
interactive, web-based media that keeps pace with
today's trends, pushes the envelope of innovation, and
impresses today's tech-savvy student.
Jim Shaynak
Associate Director of Admissions, Bucknell University
