Whitepapers
Whitepapers
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Updated-- Focus Groups for a Website Redesign
A key to the success of any website redesign project in higher education is understanding your audiences' and stakeholders' needs. One way to discover the needs and issues you might encounter later in the redesign process is to conduct focus groups.
Author: J. Todd Bennett —
Published: May 09, 2008
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CRM for Continuing Education
Essentially, colleges and universities are expected to do less with more at a time when expectations of prospective students are high. This whitepaper will show you how implementing basic CRM principles can aid your marketing and recruitment efforts.
Author: J. Todd Bennett —
Published: May 09, 2008
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Writing the Request For Proposals (RFP)
The quality of proposals you receive will only be as good as the quality of your RFP.
Author: J. Todd Bennett —
Published: May 09, 2008
We found that sending letters just doesn't work. With Dotmarketing's e-recruiting solutions, we now have an easier, cost effective and contemporary way to reach potential and existing students online.
Lee Willis
Assistant Director of the African-American Academic Network, University of Illinois Chicago
